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VIŠER

School of Electrical and Computer Engineering of Applied Studies

Belgrade

Internet Marketing Course code: 170917 | 6 ECTS credits

Basic information
Level of Studies: Undergraduate applied studies
Year of Study: 1
Semester: 1
Requirements: None.
Goal: The goals of the course is to acquire basic knowledge and skills in the field of Internet marketing. To master the methods and techniques used in Internet marketing and their application in the process of managing Internet marketing.
Outcome: After the course is over, students will be trained to plan, monitor and control the marketing process in the company itself. Students will also be trained to independently present on the Internet.
Contents of the course
Theoretical instruction:
  1. Marketing as a business function;
  2. Business marketing activities;
  3. Procedure and methods of market research;
  4. Quantitative and qualitative research methods in marketing;
  5. Survey of the environment in market research market;
  6. Segmentation of the market and selection of market segments;
  7. Strategies and tactics of marketing;
  8. Control of marketing activities;
  9. Marketing Management in Electronic Commerce;
  10. Internet marketing plan;
  11. Tools of marketing mix in electronic commerce;
  12. Marketing information system;
Practical instruction (Problem solving sessions/Lab work/Practical training):
  1. Internet marketing technologies, Internet marketing plan, Google services, WordPress CMS installation, SEO - examples on WordPress. CRM, integration with WordPress, Application of Google and social networking services, Internet advertising, Defense of works.
Textbooks and References
  1. Rakić B., Rakić M. (2015) Digitalni marketing - integrisani pristup digitalnim marketinškim aktivnostima: monografija, Zavod za udžbenike, Beograd.
  2. Chaffey, D., Ellis-Chadwick, F., Mayer, R., & Johnston, K. (2006). Internet Marketing Strategy, Implementation and Practice. England: Pearson Education Limited.
  3. Miletsky J. I. (2010), Principles of Internet Marketing: New Tools and Methods for Web Developers, Boston, MA: Course Technology, Cengage Learning.
Number of active classes (weekly)
Lectures: 3
Practical classes: 2
Other types of classes: 0
Grading (maximum number of points: 100)
Pre-exam obligations
Points
activities during lectures
20
activities on practial excersises
30
seminary work
0
colloquium
0
Final exam
Points
Written exam
50
Oral exam
0